What fact governance is
Fact governance is where you assert the canonical facts about your business — your Brand Canon, the values AITWIRE treats as ground truth. These facts override conflicting signals AITWIRE finds elsewhere and are the record every measurement is scored against.
What to assert as canonical facts
- Business name, legal entity, and aliases
- Locations, service areas, and hours
- Pricing, plans, and current offers
- Personnel, credentials, and roles
- Policies — returns, shipping, privacy, terms
How AITWIRE uses canonical facts
- Drift detection — when a surface or AI answer diverges from a canonical fact, AITWIRE flags it.
- Social monitoring — claims that contradict a canonical fact are classified as high-risk.
- Corrective publishing — AITWIRE publishes machine-readable data that reasserts the canonical value. It corrects the record with your verified facts; it does not write your prose.
Best practices
- Keep canonical facts current — AITWIRE is only as accurate as the facts you assert.
- Be specific and unambiguous. "Open 9am-5pm Mon-Fri" beats "open weekdays."
- Review canonical facts whenever your business changes — new pricing, new locations, new team members.